Fernando Sanchez
Senior vice president of the ATP players department
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Fernando Sánchez, from Malaga by birth, specializes in analyzing the future of tennis. His job consists of contributing to the ATP's strategic plan.
He is a Tennis and Sports executive with broad experience in all aspects of high level strategic operations. Proven track record of successful partnership development, budget management and multi-disciplinary team building. Project management expertise in multiple business areas, including new events, membership, education, coaches, agents and alumni programs, and community relations. Superior organizational, analytical and people skills; results oriented. Effective in developing new programs and processes that improve efficiency.
